The idea for the business had been in my thoughts for some time, and then in 2018 I saw an opportunity to combine my passion, skills and knowledge from my professional career and personal lived experience. I think looking back, most of all I wanted the freedom and flexibility to make my own choices.
I started out in the advertising world, and I wanted to recreate the creative hub approach whereby different disciplines combine to answer client needs. There were a few things that were still undecided at that point, but I knew I wanted to work in this way.
Passion wise it’s always been the power of words to engage, share ideas, spark debate and form relationships. I’ve always cared about people on the margins (that’s my parent’s influence I suppose), and as time went on I began to question why it always seemed to be the same people who weren’t getting ahead in the world of work. That led me to assess the dynamics of work life and how good cultures form and what sustains them.
So once I had the what, words or rather communications, inclusion and culture - I moved onto the how. That was going to be doing business the right way, being deliberate and selective. I wanted to work with organisations that sought to do something meaningful through purpose, whether they are commercial, not-for-profit, foundations, social enterprise, charities, B Corps or membership bodies.
Whilst you won’t see a values page on this website, you could say curiosity, passionate, decent and being true to ourselves are our guiding principles.